ABBA headed for superstardom in Japanese mart. By Haruhiko Fukuhara

Disco Co. is expecting to make ABBA as big in Japan as they are in the U.K., Scandinavia, Australia and other parts of the world.

The group achieved initial fame here in 1976 with Dancing Queen, which became the most-requested song of the year on the radio. About 200,000 copies were sold. The ABBA Arrival album sold equally well.

The growing success of the group prompted Disco president Takao Toshioka and director Toshio Hoshino to journey personally to Polar Music in Sweden and present ABBA with a gold disk.

ABBA-The Album was released here in February and has sold 100,000 copies to date. The group is expected to come closer to super-stardom when their movie premieres nationwide on the 15th of July, 1978.

“Once their movie comes out, ABBA will really become popular. We’re expecting ABBA-The Album to sell at least 300,000 copies,” says Hoshino.

Other upbeat promotions are planned. Tokyo Broadcasting System will spotlight the group in a special program on the 20th of July, 1978 and feature the group with guest star Olivia Newton-John at the end of August, 1978. Japanese disk fans enjoy seeing groups in action, and these programs will provide good opportunities for visual promotion, Disco believes.Transcribed for ABBA World

Billboard (USA) · 8 July 1978 (Page 62) Tokyo


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