International music notes

Montreal

WEA’s promotion department, fearing that radio programmers might dismiss the debut solo effort from ABBA’s Frida without a fair listen, premiered the disk as a white-labelled test-pressing, and asked for guesses as to the artist’s identity. Responses included The Go-Go’s and Pat Benatar as nobody even came close to revealing the singers’ true identity. Produced by Phil Collins, the LP obviously features a radical departure from the standard ABBA sound, and the positive industry reaction to “hidden previews” has WEA enthusiastic over commercial possibilities. Transcribed for ABBA World

Variety (New York) · Wednesday, 20 October 1982 (Page 325)


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